The company and the production plant with the Pak Center Florida bel (today Fun&Fit Company) was founded on 20/08/1991.
At the very beginning, the company decided to produce goods that are not typical of this region: exotic nuts, dried fruits and snacks based on the said. In the initial stage, the company ran a wholesale business. As the scope of work grew over the years and the trends in the Serbian market changed, the management of the company decided to expand business activities to direct processing, frying, roasting and packaging of finished products. These products are formulated and produced according to thoroughly prepared recipes based on market experience.
In spring 1998, a state-of-the-art line was introduced for frying and roasting of granular products. At the same time, the production plant was furnished with a modern vacuum packaging machine.
As of 2007, the company has been a part of Delta Holding Group.
Our commitment to innovations and continuous improvement of the production plant and the variety of products led to constant expansions of the production capacity. Today, the Fun&Fit plant is equipped with automatic and semi-automatic packaging machines, continuous roasters for dry roasting and other state-of-the-art machines and appliances.
As product quality is our main concern, we choose modern, flexible packaging materials, which preserve the quality of the finished product and are appealing to the eye of the modern consumer. In view of the present trends in the healthy food market, the company has introduced a wide variety of products.
Muesli products have turned out to be the most successful and popular among consumers. By constructing a new factory with the latest equipment, the company strengthened its position on the domestic market of cereal products, "healthy snacks", food staples and dried fruits.
As of 2016, Florida bel d.o.o. Company operates under the name Fun&Fit Company d.o.o. The change of the name and logotype is a part of the rebranding process and establishment of a new corporate identity which marks the beginning of a new business chapter on the domestic market and abroad. This way the company demonstrates its willingness to embark on new business ventures, strengthen its public image and meet the requests of its partners and consumers more efficiently.
To establish and maintain long-term relationships with clients and consumers by offering products of the highest quality.
The Fun&Fit Company - renowned, innovative company with a significant, positive influence on market trends and movements. A company with a network of satisfied clients, offering high-quality products which contribute to a healthier and happier environment.
As a company, and a group of individuals, we respect and promote integrity, honesty, sincerity, openness, commitment to personal growth and appreciation of others. We are not afraid of major challenges. We care for our clients, consumers, suppliers and associates. We produce and sell food products we are proud of.