Our Company

The company and the production plant with the Pak Center Florida bel (today Fun&Fit Company) was founded on 20/08/1991.

At the very beginning, the company decided to produce goods that are not typical of this region: exotic nuts, dried fruits and snacks based on the said. In the initial stage, the company ran a wholesale business. As the scope of work grew over the years and the trends in the Serbian market changed, the management of the company decided to expand business activities to direct processing, frying, roasting and packaging of finished products. These products are formulated and produced according to thoroughly prepared recipes based on market experience.

In spring 1998, a state-of-the-art line was introduced for frying and roasting of granular products. At the same time, the production plant was furnished with a modern vacuum packaging machine.

As of 2007, the company has been a part of Delta Holding Group.

Our commitment to innovations and continuous improvement of the production plant and the variety of products led to constant expansions of the production capacity. Today, the Fun&Fit plant is equipped with automatic and semi-automatic packaging machines, continuous roasters for dry roasting and other state-of-the-art machines and appliances.

As product quality is our main concern, we choose modern, flexible packaging materials, which preserve the quality of the finished product and are appealing to the eye of the modern consumer. In view of the present trends in the healthy food market, the company has introduced a wide variety of products.

Muesli products have turned out to be the most successful and popular among consumers. By constructing a new factory with the latest equipment, the company strengthened its position on the domestic market of cereal products, "healthy snacks", food staples and dried fruits.

As of 2016, Florida bel d.o.o. Company operates under the name Fun&Fit Company d.o.o. The change of the name and logotype is a part of the rebranding process and establishment of a new corporate identity which marks the beginning of a new business chapter on the domestic market and abroad. This way the company demonstrates its willingness to embark on new business ventures, strengthen its public image and meet the requests of its partners and consumers more efficiently.



To establish and maintain long-term relationships with clients and consumers by offering products of the highest quality.


The Fun&Fit Company - renowned, innovative company with a significant, positive influence on market trends and movements. A company with a network of satisfied clients, offering high-quality products which contribute to a healthier and happier environment.


As a company, and a group of individuals, we respect and promote integrity, honesty, sincerity, openness, commitment to personal growth and appreciation of others. We are not afraid of major challenges. We care for our clients, consumers, suppliers and associates. We produce and sell food products we are proud of.


For a number of years, major retail chains in Serbia and the region have recognized Fun and Fit Company as a significant partner in the production of private labels.

Technology and knowledge separate us from the rest of the market.

This is the reason why the biggest retail chains recognize our company as a reliable partner: Delhaize, Mercator-S, Metro, Univerexport, Dis, and a number of minor private label owners.

Fun&Fit produces labels for major retail chains in the following categories:
- breakfast cereals,
- apetisans,
- dried fruits and
- food staples.

We create products for the following labels: Aro, Premia, Nature Promise, K Plus, Garden Good, Baš Baš, Dobro, etc.

We operate in tune with market demands. In order to increase the production of private labels, we are planning to expand the variety of products for the retail chains we cooperate with and start new partnerships. We have demonstrated our commitment to quality by establishing a Food Safety and Quality System (IFS FOOD) recognized by the largest global retail chains METRO (D), Carrefour (F), EDEKA (D), AUCHAN (F), REWE (D), ALDI (D), LIDL (D), Kaufland (D), Group Casino (F), Coop (IT), COOP (CH), CONAD (IT), Dachser (D), Kraftverkehr Nagel (D), US Foods (US), Dawn Foods (US), Concho Y Toro (Chile), Mercadona (SP), DIA (SP), Billa (AT), Superuinie (NL), VION Food (NL).

Our capacities, knowledge and experience in the production of private labels allow us to meet the requests of the most demanding retail companies.

As a company committed to the production and placement of high-quality products only, Fun&Fit has proved to be a reliable supplier for industrial buyers. Our company cooperates with major confectionery producers such as: Bambi, Frikom, Štark, Medela, Jaffa, Pionir, Moravka, Candy Rush, Swisslion Trebinje…

Fun&Fit supplies and processes nuts, dried fruits and cereals for the listed companies.


Fun&Fit Company operates in compliance with the highest food production standards and IFS.

We are proud to say that our compliance with IFS standards is 99.23%.

Our primary goal is to deliver a safe, wholesome, high-quality, standardized product.

Research and development of new products and the TQM system are organized internally, inside the company, but we also develop new products in cooperation with our partners, input suppliers and retailers.

Compliance with the highest quality standards is one of the reasons why foreign markets embrace products of our company.

The Fun&Fit products can be found on the shelves of retail chains in Bosnia and Herzegovina, Montenegro, Albania, North Macedonia and Kosovo.


The Fun&Fit company d.o.o.

Batajnički put 12, 11080 Zemun

Telephone: +381 11 37 13 500; +381 11 37 13 501

Email: prodaja@funandfit.rs


Žorža Klemansoa 37
11000 Beograd
Tel: +381 (0)11 207 01 00
Fax: +381 (0)11 207 01 09
Email: office@deltadmd.rs


Montenegro: DMD DELTA
Vladike Ruvima II Boljevića 22
81000 Podgorica
Email: office@dmddelta.me


Bosnia and Hercegovina: Violeta d.o.o.
Stjepana Radića 21, Grude
Tel: +38739660400
Fax: +38739661456
Email: violeta@violeta.com


Macedonia: Kolid S Team - Skopje
Str. 5 Vizbegovo no.43, Skopje
Republic of Macedonia
Tel: +389 (0)2 55 14 200
Fax: +389 (0)2 55 14 203
Email: info@kolidgroup.com


Albania: Agna sh.a
Vrisera Gjirokastër, Shqipëri,
Tel: 080005566
Email: info@agnagroup.com

Kosovo: Agna Kosova Rr. Mavriqi p.n.
Mazgit 15000 Obiliq
Tel: 080005566